Driving Cannabis Customers with Push Notifications

HOW TO USE PUSH NOTIFICATIONS FOR YOUR CANNABIS BUSINESS

What if we told you that it’s possible to wake a sleeping phone in the hand of your customer as they walk in the door of your establishment? If you’re like most of our clients, you’ve suddenly got a dreamy look in your eye, imagining what you might say in the messaging and how you might put this service to use.

USING PUSH NOTIFICATIONS FOR CANNABIS BUSINESSES

Have a brand-new product that you’re pumped about? Get it out there to real customers who are already shopping for cannabis. How about a special offer or sale item? Make it easy for customers to find it while they are already in the store, ready to purchase. Connect with customers after they click and showcase an amazing start-up story on your website, invite them to download your app, or direct them to where they can purchase product online.

TARGET POTENTIAL RETAIL PARTNERS

Location-target your current retail partners. But don’t forget potential retailers that do not yet carry your products! Cannabis360 push notification campaigns have had customers engage with the push notification and then make a request to the budtender to start carrying that product. Entice customers to request your products and expand your retail partnerships this way.

CANNABIS-ADJACENT LOCATION TARGETING

Add in locations like bars, breweries, liquor stores and more to really help get your brand out there to a massive audience.

GEO MOBILE PUSH ADS

WHAT IT IS

Mobile app push notification ad messages, targeting individuals based on entry into a physical location

HOW IT HELPS

Engage consumers as they enter a physical location with messaging to build brand awareness and drive conversions
Push notifications can be sent to devices whether they are awake or sleeping

HOW IT’S MEASURED

Impressions/Engagements
Clicks
CTR

REAL RESULTS

For one retail client, this tactic made a difference. In just over a month, our client received a CTR of 9.28%–near impossible with traditional display media—and a resulting 273 hours of total brand exposure through web sessions and exploration about their brand.