Cannabis3602022-11-17T19:18:44+00:00

Navigating the Complexities of Cannabis Industry Marketing, Together

Marketing a cannabis business can be tricky. Restrictions on many go-to marketing platforms adds complexity to an already complex task. Cannabis360 understands many of the common marketing roadblocks facing cannabis businesses and has developed effective strategies to make your business known.

Cannabis360 is a full-service cannabis marketing partner focused on crafting your brand story, finding your best audience and driving brand awareness for your business. Our team of digital-first marketing professionals understand the challenges of cannabis marketing and offers guidance on how to best communicate your brand message — attracting new clients and establishing your brand.

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Cannabis360 and MassLive Media present third-annual research on cannabis consumption behaviors and motivations.

This unique webinar offers insight into the decision-making process of today’s cannabis consumers in Massachusetts. While there are plenty of options for consumers when it comes to where to buy medical or recreational cannabis, this research offers an in depth look at consumers’ decisions making and what’s behind those decisions.

Register here

Full-Service Cannabis Marketing

Our agency has deep experience in targeting cannabis B2B audiences and in marketing compelling creative campaigns effectively across advertising channels. Our work with over 60 cannabis companies has made us well-versed in the communication challenges unique to the cannabis category.

Effective Marketing Solutions

Our local news and information sites offer a cannabis friendly platform for your business. Combining our local engaged audience with effective digital marketing tactics and messaging will communicate your brand story to a valuable audience.

Unmatched first-party data and media opportunities

Cannabis360 combines effective marketing with our owned and operated leading news and information sites to offer a cannabis friendly platform no one else can match. Our local engaged audience throughout the Northeast, Midwest, and select southern and west coast markets offers your brand story to a trusting, motivated audience.

Access to Premium, Cannabis-Friendly Sites

Cannabis360 is affiliated with local, news websites and newspapers across the country, many in cannabis friendly states. Cannabis legislation and business are widely written about and read by our local audiences. Our local media outlets are welcoming to cannabis businesses offering effective advertising strategies and an engaged local audience.

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Generating Awareness, Engagement and Leads for Your Canna-Business

Crafting Your Brand Story

Marketing campaigns are more than impressions, they’re about making connections. Cannabis360s marketing team will craft your story, communicate your value proposition and make a connection with potential customers across multiple media platforms.

Finding Your Target Audience

With access to local news and information websites across the country, Cannabis360 is tapped into a rich first-party data source. Our local news publications consistently write about relevant cannabis industry information, attracting a dedicated cannabis business and consumer audience interested in learning about other cannabis businesses in their community and beyond.

Creating an Effective Marketing Strategy

Cannabis360 will apply best practices in media selection and brand to tell your brand story. With campaign execution dating back to 2018, Cannabis360 continues to source leading marketing partners so we may bring the latest innovations in marketing to our clients.

Cannabis Friendly Capabilities for Your Campaign

  • Premium Digital Display

  • Targeted Email to Build Opt-In Lists
  • Streaming Radio

  • Geo-Fencing Mobile

  • Text Message Marketing

  • Video Distribution

  • Innovative OOH

  • Sponsor Content & Native Advertising

  • B2B Event Sponsorship

Cannabis Insider Events

Cannabis Insider events are virtual, hybrid and in-person cannabis industry conferences held throughout the year in NJ, NY, MA and MI. Conferences offer attendees the opportunity to learn and discuss cannabis legislation and business opportunities in their state while networking with other cannabis entrepreneurs. Learn more about our upcoming events near you.

NJ Cannabis Live
NY Cannabis Live
Michigan Cannabis Live

Testimonials

“As a marketing professional that works with a variety of partners, my experience with MLive has consistently exceeded expectations. MLive’s customer service is second to none, and our company is very pleased with the results of our campaigns.”

“The team at MassLive Media (Cannabis360) has been a reliable partner for us in the digital space, targeting the right groups at the right time with our messaging and, in turn, driving a steady flow of traffic back to our website each and every month. We love MassLive Media’s professionalism, practices, and performance. They are truly partners, constantly providing feedback, working with us on creative changes, and outlining opportunities to refine our presence.”

Jake May, Marketing & Communications Coordinator

Sanctuary Medicinals

“NJ Cannabis Insider events have been growing our business.  We meet the right people every time.”

Dan Jensen, Supreme Security Systems

“We really enjoyed the event and thought it was productive.  The technology was easy and each session was on time.”

Joe Donnelly, Cannabis Facility Construction

Case Studies

Cannabis Marketing Insights

A NY Cannabis Insider investigation details how an NBA star and a shoewear entrepreneur whiffed on a first-of-its-kind plan to fund social equity in New York.... Read more
Published on: 2022-12-01
That state regulators approved a dispensary license amid such a legal cloud raises questions about the Office of Cannabis Management’s vetting process.... Read more
Published on: 2022-11-29
Chris Abbenda is the co-founder of Potency and Snoozy, and is in the process of launching an adult-use THC version of his company in Massachusetts, New Jersey and New York. He answered eight simple questions for NY Cannabis Insider’s ‘People to know’ series.... Read more
Published on: 2022-11-28
Issue 236: Takeaways from recent conferences in New York and Jersey City, movement on cannabis research in D.C., new Gallup polling indicating support for cannabis and more... Read more
Published on: 2022-11-17
Source: nj.com
Issue 235: Takeaways from what the midterms could mean for the cannabis space, the call for expanded expungement, weed prices, psychedelics and more... Read more
Published on: 2022-11-10
Source: nj.com
Issue 234: Takeaways from the Stockton U. job fair, Ask a N.J. Cannabis Attorney debuts, plus a new regular column on accounting, and more!... Read more
Published on: 2022-11-03
Source: nj.com

Let’s Discuss Your Cannabis Marketing

 Cannabis360 has the knowledge and experience to help you effortlessly navigate the cannabis marketing landscape.

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